In the US, the stats are even Phone Number List impressive, with a 32% market share and 5.5 billion monthly searches. higher conversion rate According to Microsoft, as their audiences become more mature (in terms of age and demographics), 80% of their audiences tend to spend more on Google than Phone Number List average user because they have more purchasing power. This increases the conversion rate and ROI of the business. This older demographic also means your ads Phone Number List less likely to be clicked by mistake, or users to click through all of your ads to find the best deal reduce competition.
The lower market share of Microsoft Phone Number List is due to fewer businesses using the platform. This can be negative, but it also means that there are fewer businesses competing for your keywords. This means more impression share for your campaign, which is only a good thing. Microsoft Phone Number List Advertising campaigns are a great way to saturate the market by placing ads for your business, not in the highly competitive Google Ads market. cheaper CPC Not all keywords are like this Phone Number List as highly competitive terms like Casinos or Lawyers are quite expensive on any platform.
However, for the average business, you may Phone Number List that the cost-per-click of Microsoft ads is much cheaper, possibly due to a lack of competition. According to Workstream, the average CPC can be reduced by up to 33.5% compared to Google Ads. With this discount, you can't help but use Phone Number List platform! We took a closer look at the costs associated with Microsoft Advertising , digging deeper into the issue and found some very interesting statistics. Ad extensions Just like in Google Ads, Microsoft Advertising offers ad extensions. Some are the same as Phone Number List , but some of Bing's own extensions are very exciting and unique: Image extension You can upload an image to place next to your ad copy.